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Jakarta Post

Garuda announces new plans for Citilink ahead of spin-off

Jakarta   /   Fri, August 5 2011   /  08:00 am

Flag carrier Garuda Indonesia has announced new business plans for its low-cost carrier (LCC) brand Citilink ahead of a plan to spin-off Citilink as a separate business entity in the first quarter of 2012.

The newly appointed advisor to Garuda’s board of directors for Citilink development, Con Korfiatis, told a press conference on Wednesday afternoon that the plans would include a “very thorough overall brand refresh” for Citilink, including a new livery design, new website, a new cabin interior design, new advertising and marketing strategies and new cabin crew uniforms.

“The whole process will take approximately four to six months to roll out,” Korfiatis said at the launch of Citilink’s new livery in Garuda City Center at Soekarno-Hatta International Airport in Cengkareng, Banten.

Garuda finance director Elisa Lumbantoruan said the spin-off process woul...