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Jakarta Post

Detik seals deal with InMobi

  • Mariel Grazella

    The Jakarta Post

Jakarta   /   Tue, February 21 2012   /  11:00 am

PT Agranet Multicitra Sibercom, the publisher of Indonesia’s largest news portal, detik.com, has singed a deal with global mobile advertising network, InMobi, to form an exclusive partnership to introduce a new mode of digital advertising for the mobile digital platform.

“We just signed an exclusive two-year agreement with Detik.com, which is the first in Indonesia for mobile advertising,” said Phalgun Raju, InMobi regional director and general manager for Southeast Asia, Hong Kong and Taiwan.

InMobi specializes in developing mobile advertisements, with brands such as Disney, Air Asia and Citibank in their portfolio.

According to Phalgun, the partnership with Agranet will focus on enabling rich media mobile ads to be featured on Detik.com’s mobile-based versions running on smartphones and tablets.

These media ads would allow more “engagement” as th...