TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search results
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search resultsRI important market for Sony Mobile
Cell phone giant Sony Mobile Communications sees Indonesia as the market with the most potential in the Asia Pacific in the coming years as the countryâs middle class continues to grow
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
C
ell phone giant Sony Mobile Communications sees Indonesia as the market with the most potential in the Asia Pacific in the coming years as the country's middle class continues to grow.
Sony Mobile Indonesia's director and country head Kazuo Sawachi said that Indonesia was a very important market for Sony because of its huge population. 'The number of middle-income people in Indonesia is increasing year by year, which means the smartphone demand will continue to increase,' he said.
'On the other hand, [the cell phone] market share is not very big yet, so for Sony, it is an opportunity to grow its sales in Indonesia.'
Its deputy market head Oky Gunawan added that Indonesia was one of the countries that Sony was set to invest heavily. 'Indonesia is the only country in Asia Pacific that has become Sony's main investment priority,' he said on Saturday.
According to a GFK study, Sony placed second in the mobile phone market rankings in Indonesia in terms of value. 'This year we are trying to maintain the position and to widen the gap to third place,' he said during the promotional event for the company's new smartphone Xperia Z2.
Oky said the company had received orders for more than 1,200 Z2 phones since it was launched in early March, this year.
