E-commerce business players have expressed optimism that the involvement of Chinese billionaire Jack Ma in a special government committee will give a boost to the sector.
Ma, the chairman of Chinese giant online marketplace Alibaba Group Holding Ltd., has accepted the invitation from President Joko “Jokowi” Widodo to become an adviser to the government’s e-commerce steering committee, according to Alibaba’s Twitter account.
Jakarta-based online store Bukalapak CEO Achmad Zaky said Ma’s involvement in the steering committee would be a breath of fresh air for the e-commerce sector and encourage small and medium enterprises (SMEs) in the country to market their products on online platforms.
Indonesia has the largest number of SMEs in Southeast Asia, with over 50 million operating nationwide, but only a tiny fraction of these have gone online. Some 1 million ...