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Jayamix becomes first firm to sell concrete through online marketplace
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PT SCG Readymix Indonesia's (Jayamix) trucks are set to deliver the company's ready-mix concrete to its buyers. (Courtesy of/http://www.jayamix.co.id)
Ready-to-use concrete mix producer PT SCG Readymix Indonesia (Jayamix), an affiliated company of Thailand-based Siam Cement Group, has pioneered the selling of ready-mix concrete through an online platform.
The company’s ready-mix concrete is now available at the online shop Blibli.com, allowing end-users to buy the building material from home and receive their orders within a few days.
SCG Readymix Indonesia’s president director Nantapong Chantrakul said Jayamix, the largest ready-mix concrete producer in Indonesia, was the first company to sell concrete products through an online marketplace.
“We want to reach a wider retail market through this cooperation in digital innovation,” Nantapong said following the signing of the memorandum of understanding (MOU) with Blibli.com.
With the new marketplace, he further said, the company hopes to expand its outreach as its products have been sold exclusively under a business-to-business arrangement for the past 40 years.
On Blibli.com, the company sells two types of concrete mix products: Jayamix Super Concrete (JSC), a ready-mix concrete, which will be delivered by concrete mixer truck; and Beton Instan (instant concrete mix), a mix of dry concrete materials packed in a 50-kilogram bag. (est/ags)
