The Jakarta Post
United States fast-food chain Wingstop plans to add at least six more outlets in Indonesia this year, driven by its confidence over its business prospects in Southeast Asia’s biggest economy.
On Saturday, the company opened its 22nd restaurant in Indonesia, located in fX Sudirman, Central Jakarta.
Wingstop Global CEO Charlie Morrison said the new outlets would mostly be opened in Jakarta and other cities in Java. The company’s plan would support its mid-term goal to operate more than 60 stores in Indonesia in the next five years, he added.
Indonesia is Wingstop's second largest market outside of the US, behind Mexico, and is its fastest-expanding market globally with annual double-digit sales growth.Read also: Wingstop targets 100 outlets after debut
Morrison attributed its success in Indonesia to the different flavors and various menus Wingstop has on offer, claiming that the company did not have any direct competitors in Indonesia.
Wingstop’s expansion plan in Indonesia is part of its global expansion strategy to help it become a worldwide top 10 fast food chain.
Apart from Indonesia, it is also seeking to establish this year a number of restaurants in four other markets, namely Australia, France, Panama and the United Kingdom.
Last year, the company’s global revenue amounted to US$1 billion. (kmt/lnd)