This reflects the company’s capability of expanding efficiently across Indonesia while simultaneously improving its margins and strengthening operational effectiveness.

“Our success reflects an expansion strategy that is not only growth-driven but also focused on long-term sustainability. By maintaining operational excellence and prioritizing customer experience, MR.D.I.Y. Indonesia is well positioned to further strengthen its leadership in Indonesia’s home improvement retail industry,” said Edwin Cheah, President Director of MR.D.I.Y. Indonesia.

In 2024, MR.D.I.Y. added 270 new stores, bringing its total location count to 961 stores as of December 2024, spanning from Sabang to Merauke across 389 cities in 37 provinces. Additionally, this past year saw the company continue its expansion including into tier-2 and tier-3 cities, further enhancing the accessibility of its massive catalogue of quality and affordable home essentials for a wider range of Indonesian consumers.

This development in particular, alongside the increase of transaction volumes that came along with more locations and effective marketing strategies, was a key driver of MR.D.I.Y. Indonesia’s revenue growth last year.

With an extensive store network, MR.D.I.Y. Indonesia has managed to surpass its peers, cementing its position as the market leader in Indonesia’s home improvement retail industry.

Aside from business growth and operational efficiencies, MR.D.I.Y. Indonesia’s current strong financial position has provided it with a solid foundation for continued strategic expansion this year.

“Efficient operational management remains our top priority,” said Rika Juniaty Tanzil, MR.D.I.Y. Indonesia’s Chief Financial Officer.

”Throughout 2024, the company generated Rp 1.3 trillion of cash from operating activities, an increase of 62.1 percent alongside a healthy gearing ratio of 0.5x, reflecting a strong financial structure to support our long term growth.” Rika added.

With a compound annual growth rate of 97 percent in revenue from 2021 to 2024, and 191 percent in net profit from 2022 to 2024, MR. D.I.Y. Indonesia has proven that it is highly scalable because of its efficient business model.

Going forward, MR.D.I.Y. Indonesia plans to carry on its high pace of store network expansion for 2025, while also enhancing the shopping experience for its customers.

To further support this strategy, CAPEX investment will be increased, and MR.D.I.Y. will continue to optimize cost structures, store productivity, as well as supply chain efficiency to quickly navigate market dynamics, ensuring sustainable and profitable growth.

Furthermore, MR.D.I.Y. is committed to delivering long-term value to its stakeholders, with the company allocating at least 40 percent of its annual net profit in fiscal year 2025 as dividends, as stated in its IPO prospectus, subject to shareholder approval and financial conditions.

”As we continue to grow in Indonesia, our strong financial position, innovative customer-centric approach and operational efficiency will ensure that MR.D.I.Y. Indonesia remains on the right track for sustainable growth and long-term business resilience,” Edwin said.

This article is published in collaboration with Mr. DIY