The Jakarta Post
MRT Jakarta president director William Sabandar said on Tuesday that it would auction station names in an effort to increase the company’s non-ticket revenues.
The city-owned company, which is currently building the first MRT line from Lebak Bulus, South Jakarta, to the Hotel Indonesia traffic circle (Bundaran HI) in Central Jakarta, is already at an advanced stage of construction, with most stations and railway track already in place.
The MRT line, which is also a first for the country, is expected to be operational in March 2019.
William said it will open opportunities for institutions and companies to place their names or brands on the 13 stations located along the 16-kilometer line.
“We will auction the names of the stations. For example [for a station] at Bundaran HI, we will give the opportunity for [nearby] building owners or brand owners to bid. The station will be named after the winner,” he said.
The money earned from the auction, he said, will become a source of non-ticket revenue for the company along with rents from tenants that open shops at the stations.
MRT Jakarta has started to make agreements with companies that are interested in developing services related to the transportation system.
It has signed an agreement with ride-hailing firm Go-Jek Indonesia to make a single payment system that enables Go-Jek passengers to pay for MRT tickets through one integrated application.
MRT Jakarta will also provide transit space for Go-Jek drivers to pick up and drop off passengers. (wit)