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Retailers project 20% sales boost during Asian Games
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Workers install a lamp on an Asian Games banner on the Semanggi overpass in South Jakarta on Oct. 26, 2017. (JP/Seto Wardhana.)
T
he Indonesian Retailers Association (Aprindo) has projected that retail sales will increase by 20 percent when the country hosts the Asian Games from Aug. 18 to Sept. 2 in Jakarta and the South Sumatran capital of Palembang.
“Our estimation is that sales during the Asian Games in Jakarta and Palembang will be up by between 15 and 20 percent,” Aprindo chairman Fernando Repi said in Jakarta on Wednesday as reported by kompas.com.
However, he said retailers were disappointed as the government had not involved retail businesses in promoting the event.
He said the association members expressed their readiness to promote the event in all shopping centers and other outlets to ensure that the people were aware that the country was hosting the greatest sports event in Asia.
He said retailers could display banners and other promotional equipment in their outlets if the government wanted to get them involved in the event.
“We of course hope that the brands will display their promotion in our outlets. But we can also display banners if the government tells us to do so. We are ready to support,” he added.
Previously, the National Development Planning Board (Bappenas) estimated that the total spending by the people during the Asian Games would be about Rp 3.6 trillion (US$253.44 million) – Rp 2.5 trillion in Jakarta and Rp 1.1 trillion in Palembang.
“About 80 percent of the spending will come from the spectators of the games, 4.67 percent from athletes, 3.96 percent from journalists, 2.34 percent from officials and 0.77 percent from volunteers,” said Bappenas head Bambang Brodjonegoro in April. (bbn)
