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Ads spending on TV reaches Rp 4.98t during 2018 Asian Games
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Indonesia's delegation parades during the opening ceremony of the 2018 Asian Games at the Gelora Bung Karno main stadium in Jakarta on Aug. 18. (AFP/ Jewel Samad)
T
he successful implementation of the 2018 Asian Games in Jakarta and Palembang boosted television advertisement spending, which was recorded at Rp 4.98 trillion (US$333.77 million).
Advertisements broadcasted from Aug. 2 to Sept. 18 were distributed to 13 television stations, according to PT Sigi Kaca Pariwara in a press release received by The Jakarta Post on Monday.
“The revenue for two television stations owned by Surya Citra Media – SCTV and Indosiar – as the broadcast right holders of the 2018 Asian Games, reached Rp 1.29 trillion or 25.92 percent of total advertisement spending,” the press release says.
With Rp 818.87 billion in revenue, RCTI was the second beneficiary of television advertisements, it says.
Meanwhile, the food and beverage sector, which spent Rp 1.13 trillion or 22.67 percent of the total spending, was recorded as the sector with the highest expenditure. Bukalapak.com, spending Rp 77.11 billion, was recorded as the company that spent most.
The data collected by Adstensity was only based on advertisements broadcasted during commercial breaks on the sidelines of Asian Games event broadcasting, excluding advertisements broadcasted during special programs. (bbn)
