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Jakarta Post

KPI limits TV campaign ads as media moguls weigh in

  • News Desk

    The Jakarta Post

Jakarta   /   Tue, October 2, 2018   /   03:26 pm
KPI limits TV campaign ads as media moguls weigh in A staff member monitors TV programs in the office of the Indonesian Broadcasting Commission in Bandung, West Java. (JP/Arya Dipa)

As part of an effort to maintain media neutrality in anticipation of next year's presidential and legislative elections, the Indonesian Broadcasting Commission (KPI) has organized a joint media supervisory team comprising several divisions. 

KPI deputy chairman Sujarwanto Rahmat M. Arifin said the commission would cooperate with the General Elections Commission (KPU), the Elections Supervisory Agency (Bawaslu) and the Press Council to watch over media neutrality during campaign season. 

"We have inked an agreement to organize a joint supervisory team. The team will hold regular meetings to discuss decisions," Sujarwanto said on Monday, as quoted by tempo.co. 

In accordance with the agreement between the KPI, the KPU, Bawaslu and the Press Council, the Joint Supervisory Board for News, Broadcast and 2019 Election Advertisements is tasked with monitoring news and other types of media products including political ads through coordination with media companies. 

The supervisory team comprises several divisions, with each focusing on media companies, broadcasting companies, national press, broadcast or publication time, political TV spots and other forms of political ads. 

Read also: 'Jokowi ad' in cinemas irks opposition, moviegoers

Regarding political ads for the ongoing campaign season leading up to next year's elections, the agreement has stipulated that each candidate is only allowed a total of 10 TV spots, each with a maximum duration of 30 seconds for every TV station every day. Furthermore, candidates are advised against publishing advertorials. 

Violations of the rule will result in a verbal warning and a ban on the ads, depending on the decision of the supervisory team. 

Media moguls have entered the political scene during this campaign season. Among them are Metro TV owner Surya Paloh, MNC Group owner Hary Tanoesoedibjo and Mahaka Group owner Erick Thohir  -- all whom support incumbent President Joko "Jokowi" Widodo.  (rfa)