The Jakarta Post
Homegrown beer producer PT Bali Hai Brewery Indonesia has introduced its new Panther Black stout to Russia, where alcohol consumption is among the highest in the world.
Bali Hai export manager Bharat Velecha said Russia was a strategic partner for the company, as alcohol consumption in the country was predicted to increase.
“The Russian Federation is a strategic partner for Bali Hai Brewery Indonesia to continue to expand our export portfolio. This is also in line with our spirit to innovate and explore by developing a unique beer that is accepted by the international market,” Bharat said as reported by kontan.co.id.
Bali Hai found that its products were sold in the majority of supermarkets in Primorsky Krai, located in the far east of Russia.
“What’s special is that this year we will start exporting Panther Black [to Russia], which has just been launched in Indonesia,” he said.
Bali Hai said the beer was made up of four types of malt and its formulation had been inspired by Australian rock band AC/DC. Bharat said the strong beer was expected to appeal to alcohol consumers in eastern Russia.
According to data from the Industry Ministry, exports of alcoholic beverages in the first half of 2018 contributed US$10.17 million to the country’s balance sheet, up 89.07 percent from the same period the previous year.
Previously, Bali Hai revealed to The Jakarta Post a plan to introduce its products in Africa, one of its efforts to expand its export markets. (dwa)