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Jakarta Post

Creative talents bank on online marketplaces

  • Riza Roidila Mufti

    The Jakarta Post

Jakarta   /   Thu, January 24, 2019   /   07:27 pm
Creative talents bank on online marketplaces In expanding their customer base, the platform has set up a greater variety of categories to choose from when browsing for products, as they now range from clothing to wedding accessories. (Shutterstock/File)

Twenty-four-year-old Hendra Wijaya is just one of many young Indonesians who aspire to thrive in the fast-growing creative industry.

As a content creator and social media influencer, Hendra gets the chance to grow his own network through the help of digital innovation. Early last year, he joined GetCraft, an online marketplace for the creative industry, to promote his skills to potential clients.

GetCraft offers a wide array of creative talents, from content creators, videographers to social media influencers, so that brand agencies and companies can have better access to the talent pool.

“I think this platform is like a bridge for me and the brands wanting to collaborate,” he said on Tuesday. “Thanks to GetCraft, I have a bigger opportunity to work with brands that previously did not know about me.”

Before GetCraft existed, Hendra said it was tougher for creative people such as content creators and social media influencers to maintain and promote their portfolio. At the same time, it was difficult then for brand agencies and companies to find trusted talents.

By joining a marketplace, it was easier for creative talent to be noticed by a much wider variety of companies, he said.

Since joining GetCraft, Hendra has collaborated with a number of brands in various sectors, such as fashion, food and beverages as well as technology companies, to help them with their marketing campaign.

GetCraft CEO Anthony Reza Prasetya told The Jakarta Post recently that the idea of his marketplace came from his own personal experience working at an advertising agency, where he worked with many content creators, influencers and other creative industry players.

But still, Reza found it difficult to find the right talent to match the needs of his clients. This is where he thought it was a good idea to build a platform that could connect the two sides.

“In total, we have helped at least 250 brands and companies, and the number of brands that use our platform keeps increasing, ranging from multinational corporations to technology companies,” said Reza, mentioning consumer goods giant Unilever and ride-hailing app Go-Jek as examples.

GetCraft also offers strategic services for marketers, media buyers, researchers and tech specialists. It is now available in four countries, including Singapore, Philippines and Malaysia, with a total 6,000 creative vendors and individuals registered.

With rising demand for its services, the company nearly tripled its transactions last year from 2017. Its profit sharing value that has been transferred back to the talents reached Rp 100 billion (US$7.07 million) between 2014 and mid-2018.

While GetCraft focuses on bridging creative talents with brands, Moselo started in 2017 as an online platform for craftspeople and artisans to market customized products for their clients.

Moselo CEO Richard Fang said the platform curated at least 11 main categories of creative services and goods, such as handicrafts, flowers, hampers and parcels as well as fashion accessories.

“In Indonesia, there are many talented creative people with very beautiful products, but unfortunately, most of them have a problem marketing their services and products. We want to become a platform to help them,” Richard said.

Aside from promoting craftspeople, Moselo also features a number of creative services related to content production, such as graphic design, photography, beauty blogging and videography. In total, Moselo has curated 1,500 craftspeople and content creators from across Indonesia.