TheJakartaPost
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Digital giants help transform small businesses
Digital companies are stepping forward to push MSMEs to digitalize their businesses.
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Small and medium enterprises (SMEs) participate in a recent expo at the Jakarta Convention Center in Senayan, Jakarta. (Kompas/Heru Sri Kumoro)
In the last two years, several digital heavyweights like Go-Jek, Grab and Google Indonesia have launched digital entrepreneurship workshops for MSMEs in an effort to drive digitalization.
Micro, small and medium enterprises (MSMEs) contributed more than 65 percent to gross domestic product (GDP) last year, yet only 9 percent used e-commerce technology like online marketplaces and online delivery services to expand market reach.
Go-Jek, the homegrown ride-hailing company, launched Go-Jek Wirausaha in 2018. The workshop trained 2,200 MSMEs last year and aims to train 35,000 MSMEs this year.
Representatives from MSMEs learned basic business skills in finance, management and marketing during the two-day workshop, as well as an introduction to Go-Jek's services like the Go-Pay e-wallet facility and the Go-Food delivery service.
Similarly, other companies launched training workshops that combined basic business skills and an introduction to their products and services.
FabPie bakery cofounder Agung Saputra, who participated in the Go-Jek training workshop late last year, said that even though FabPie was experiencing steady growth, joining the workshop helped enrich his business knowledge.
