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Jakarta Post

Big retailers go online to compete with e-commerce giants

  • Norman Harsono

    The Jakarta Post

  /   Sat, May 25 2019   /  01:49 am

A number of brick-and-mortar retailers have launched online stores to reach more customers amid the growing competition from homegrown e-marketplaces such as Tokopedia, Bukalapak and Lazada.Lifestyle retailer Mitra Adiperksa (MAP) opened its first online platform several years ago, but it has no plans to become a fashion e-marketplace like Zalora or Zilingo. It plans instead to develop into an omnichannel platform that combines offline and online shopping channels to optimize convenience.MAP CEO Virendra Prakash Sharma said the retailer was excited over the rise of e-commerce in Indonesia. “They will put our brands on the map,” Sharma said last week at a shareholders meeting.MAP is the licensed retailer of many exclusive international brands such as Zara, Pull & Bear, Adidas and Skechers.Sharma had reason to be optimistic, as the retailer “wasted no time” in developing its ow...