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Reka Logistik rebrands, expands services after Sumitomo injection
The company's rebranded and expanded express delivery service has been named QRIM Express.
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Two men load a freight car at Pasar Senen Station in Central Jakarta in this undated file photograph. Lippo Group's PT Reka Cakrabuana Logistik has expanded into the consumer-to-consumer (C2C) segment to take advantage of the country's rapidly growing express delivery market. (The Jakarta Post/Seto Wardhana)
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T Reka Cakrabuana Logistik has rebranded its service from Red Carpet Logistics to QRIM Express, following a capital injection from Japan's Sumitomo Corporation and expanding into the consumer-to-consumer (C2C) delivery segment.
Reka Cakrabuana CEO Abdur Rahim Tahir said the Lippo Group logistics service subsidiary decided to expand its business on seeing the rapid growth of the express delivery market in Indonesia, by providing C2C delivery services in addition to its business-to-business (B2B) and business-to-customer (B2C) services.
As a result, Rahim said the company changed the brand of its delivery services into QRIM Express.
“We started rebranding the service in May, and we will organize a grand launch in September,” Rahim told The Jakarta Post last Thursday.
Sumitomo, one of the world's largest trading companies, says on the Sumitomo Indonesia website that it acquired a 40 percent stake in Reka Cakrabuana in September 2018 to help accelerate the Indonesian company's growth and to enter the C2C express delivery market.
With the deal, Sumitomo intends to bring its extensive expertise in logistics, cultivated from overseeing hi-tech logistics systems for its retail businesses in Japan and Indonesia.
Sumitomo uses technology such as fleet share robotics and has a network of over 200,000 agents in Indonesia.(nal)
