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UNICEF encourages Indonesian youths to post positive messages about children
The positive content could include helping popularize hashtags such as #StopBullying, #ImunisasiBisa (#GoImmunization) and #SayangiAnakIndonesia (#LoveIndonesianChildren), or also posting about children who need immediate help.
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A photo illustration (Shutterstock/File)
T
he United Nations children’s agency UNICEF aims to promote philanthropy to millennials through its new "Invest" program, which encourages young people to post positive content about children.
Arie Rukmantara, the chief of UNICEF's Java field office, said that the program would encourage the younger generations to take real action to help improve the lives of Indonesia's children.
"Through these 'posting donations', millennials can make a real impact by spending 15 to 20 minutes a day to post positive content about Indonesia's children," Arie said at a UNICEF on Wednesday.
The positive content could include helping popularize hashtags such as #StopBullying, #ImunisasiBisa (#GoImmunization) and #SayangiAnakIndonesia (#LoveIndonesianChildren), or also posting about children who need immediate help.
Arie said that the "posting donations" could be as important as giving cash donations because posting about children that were in need could help trigger authorities to take action.
"Children are everyone's biggest investment. Their safety and future should be guaranteed so that the country's future is also guaranteed," he said.
Airlangga University communications expert Suko Widodo said that the "posting donations" could help counter the phenomenon of fake news and hoaxes that have proliferated online for the past few years.
"I am sure that if this is done consistently, young people will gain more social awareness," he said on Saturday. "Especially since this is a philanthropy movement that doesn't require spending money."
He added that educational institutions should take part in the UNICEF movement and use it as part of civics education for their students.
"So these 'posting donations' can be a new model for acts of kindness," he said. "[Young people can] develop a habit of philanthropy by posting on social media." (kmt)
