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‘People’s Cinema’ offers moviegoers humble alternative
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Viewers wait for a movie to play at the Indiskop movie theater at Teluk Gong Market in North Jakarta on July 3. (JP/Wendra Ajistyatama)
I
t is not like the standard cinemas mushrooming in the capital city, but for viewers, the humble Indiskop at Teluk Gong Market in Penjaringan, North Jakarta, is more than enough.
It is not connected to any of the movie theater chains, and as such Indiskop is known as a bioskop rakyat (people’s cinema). Located on the third floor above the sprawling traditional market, it opened its doors to viewers just last month.
With two air-conditioned studios, Indiskop only features Indonesian movies, but one thing it has going for it is affordable prices.
It was built under a partnership of city-owned market operator Pasar Jaya and the Indonesian Film Actors Association (Parfi 56).
“The hope is that Indiskop will become a starting point or pilot project to inspire other Indonesian-film-only cinemas,” Almi Rusdi, operational manager of Indiskop, told The Jakarta Post recently.
The affordable cinema also aims to give Indonesian film producers and filmmakers the chance to keep their movies out for a longer time.
“Indonesian movies tend to be taken down quickly at mainstream cinemas,” Almi said, drawing a comparison with Hollywood blockbusters.
