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Jakarta Post

Tokopedia chooses to go rural instead of global

  • Arya Dipa

    The Jakarta Post

Bandung, West Java   /   Sat, August 24 2019   /  01:35 am
Going rural: West Java Governor Ridwan Kamil (left) shakes hands and poses with William Tanuwijaya, the CEO of Indonesian e-commerce unicorn Tokopedia, after signing on Tuesday a memorandum of understanding on digital village development, digital public services and empowerment of fruit and vegetable farmers around West Java at the Pakuan building in Bandung.(JP/Arya Dipa)(left) shakes hands and poses with William Tanuwijaya, the CEO of Indonesian e-commerce unicorn Tokopedia, after signing on Tuesday a memorandum of understanding on digital village development, digital public services and empowerment of fruit and vegetable farmers around West Java at the Pakuan building in Bandung.(JP/Arya Dipa)

Going rural: West Java Governor Ridwan Kamil (left) shakes hands and poses with William Tanuwijaya, the CEO of Indonesian e-commerce unicorn Tokopedia, after signing on Tuesday a memorandum of understanding on digital village development, digital public services and empowerment of fruit and vegetable farmers around West Java at the Pakuan building in Bandung.(JP/Arya Dipa)Unicorn marketplace start-up, Tokopedia, is aiming to expand its business to rural areas rather than going global, as the great potential of villages in the country is seen as crucial in supporting Indonesia’s burgeoning digital economy."In the future, we want to [enter] villages, here in Sukanegara village for example,” said Tokopedia CEO William Tanuwijaya after signing a partnership memorandum of understanding (MoU) with the West Java provincial administration on digital villages development. “It will be more i...