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Jakarta Post

Indonesia eyes unmissable opportunities at Hannover trade fair

  • Dwi Atmanta

    The Jakarta Post

Berlin, Germany   /   Fri, September 27, 2019   /   07:30 am
Indonesia eyes unmissable opportunities at Hannover trade fair A teaser photo for the 2020 Hannover Messe trade fair in Hannover, Lower Saxony, Germany. Indonesia will be the country partner for one of the biggest trade shows in the world. (Courtesy of Hannover Messe /-)

As the partner country of next April’s 2020 Hannover Messe, Indonesia looks set to seize the opportunities presented at one of the world’s largest trade shows held in the north German city.

Jochen Köckler, chairman of the managing board of Deutsche Messe AG, organizer of the annual trade fair, told the media Wednesday the event would help Indonesia accelerate its Industry 4.0 development, which it badly needs if it is to realize its goal to join the league of the world‘s 10 largest economies by 2030.

As an emerging economic powerhouse with strengths in manufacturing and energy, Indonesia will take advantage of the opportunities presented during the trade fair to showcase itself as a reliable partner and a good place to invest.

“We want Indonesian and German corporations to deepen their business relationships through this event,” he said.

Köckler said he believed Indonesia could realize its bid to break into the world’s elite economies, citing the country’s huge population of young people, who will drive innovation.

He recalled the short time Deutsche Messe took to choose Indonesia as its partner country for the second time since 1995. Typically, the trade show organizer has needed five years to select its country partner for the fair, but in the case of Indonesia one year was enough.

The 2020 Hannover Messe, to be held from April 20 to 24, will boast 6,500 exhibitors from across the world, on top of 60 forums and conferences. About 6.5 million business contracts are expected to be signed during the four-day event, which Köckler said would be an opportune time for Indonesia’s small-scale enterprises and startups to find the right business partners.

As the country partner, Indonesia will receive the spotlight and privileges, such as promotions. The organizer will also allocate about 2,500 square meters of space inside Hall 21 of Hannover’s giant fair ground to Indonesia.

Indonesian Ambassador to Germany Arif Havas Oegroseno said the government was now curating state-owned enterprises, small-scale enterprises, startups and other companies that will showcase their products and innovations during the trade fair. The government will announce at the end of October, 100 eligible companies that will represent Indonesia in Hannover.

A number of road shows to promote the event across the globe have been planned, both by the Deutsche Messe and the Indonesian government.

In the past, the German chancellor and the head of government of the country partner have opened the trade show. Indonesia is the third Asian partner of the Hannover Messe after China and India.

Trade Minister Airlangga Hartarto said Indonesia would benefit from leading the fair as it could attract foreign investment and look for ways to modernize its production industries and develop digital infrastructure. Indonesia will focus on the key sectors of food and beverages, textiles and apparel, automotive, chemicals and electronics.