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Jakarta Post

'Pun intended': Wordplay new weapon for trendy businesses in Jakarta

  • Budi Sutrisno

    The Jakarta Post

PREMIUM
Jakarta   /   Sun, October 6, 2019   /  02:20 pm
The Jakarta Post Image
Iced coffee with milk from (from left) Kopi Kenangan, Kopi Janji Jiwa, Kopi Soe and Toko Kopi Tuku. (JP/Devina Heriyanto)

“What’s in a name?” The question from the iconic tragedy Romeo and Juliet hints that for legendary English writer William Shakespeare names may not have mattered much. However, the founders of trending businesses in Jakarta would beg to differ with the famous wordsmith. Brands, nowadays, are important magnets to attract potential buyers amid tight competition, especially in the digital era when attractive visuals should also get a boost through written words when promoting products. Case in point: the rise of popular beverages in Jakarta, most noticeably the trendy coffee brands such as Kopi Tuku, Kopi Kenangan (memory) and Kopi Janji Jiwa (soul's promise) that have made waves in coffee cultures, as well as businesses, in the city. The founder and CEO of Kopi Kenangan, Edward Tirtanata, admitted that right from the start when he wanted to run...