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Jakarta Post

Capsule hotel start-up sets sights on $6b market in Indonesia

  • Norman Harsono

    The Jakarta Post

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Jakarta   /   Fri, November 22, 2019   /  03:57 pm
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A hotel employee tests the LED mood light in a capsule at the new Bobobox hotel on Jl. Panglima Polim in South Jakarta on Nov. 21, 2019.(JP/Norman Harsono)

Homegrown capsule hotel start-up Bobobox has set its crosshairs on a multibillion dollar domestic hotel market in Indonesia, aiming to be in 100 locations in 11 cities across the archipelago next year, from five outlets in two cities today. Bobobox co-founder Indra Gunawan said the start-up would target budget-conscious millennial travelers as part of the burgeoning domestic hotel market, valued at US$6 billion this year, according to undisclosed third-party data. Almost athird of the market is facilitated by digital platforms. In capturing the market, Bobobox intends to have around 600 capsules in nine to 10 locations by the end of the year. It currently runs 326 sleeping capsules in five outlets located in two cities in Indonesia. “If everything goes well, we hope to be in 100 locations by the end of next year,” Indra said at the launch of Bobobox’s first two...