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Jakarta Post

Mandalika to get exposure through movie adaptation of ‘Akad’

  • Muthi Achadiat Kautsar

    The Jakarta Post

Jakarta   /   Wed, February 26 2020   /  02:22 am
Mandalika bound: The cast of the movie Akad at a press conference that kicked off the film production in late February. (JP/Muthi Achadiat Kautsar)(JP/Muthi Achadiat Kautsar)

Mandalika bound: The cast of the movie Akad at a press conference that kicked off the film production in late February. (JP/Muthi Achadiat Kautsar)Among marketing tools that work with an audience is a movie, which is a creative body of work involving cinematography, photography, acts, sound and music. A movie with a compelling story and good visuals has a chance of inspiring the audience, hence the message is likely to be successfully delivered.Aware of how powerful a movie can be, the Indonesia Tourism Development Corporation (ITDC), a state-owned company assigned to develop and manage the Mandalika Special Economic Zone in West Nusa Tenggara, recently took part in a collaboration to produce a movie showcasing the natural attractions of the area.The collaboration was initiated by producer Adi Sumarjono of IFI Sinema, who also reached out to E-Motion Entertainment and State Film Producti...