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Matahari continues online integration with Tokopedia
PT Matahari Putra Prima (MPPA) has added 95 virtual stores to the Tokopedia platform as it seeks to strengthen its online presence amid the e-commerce boom.
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Hypermart, part of publicly listed retail giant PT Matahari Putra Prima (MPPA), is increasing its presence on the Tokopedia e-commerce platform. (Courtesy of Tokopedia/-)
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ublicly listed retailer PT Matahari Putra Prima (MPPA) is adding more of its supermarket chains to Tokopedia, making MPPA the biggest food retailer on the e-commerce platform.
As of Wednesday, MPPA has 95 virtual stores on Tokopedia, and it plans to register more of its stores with the platform to get in on the online shopping boom as social distancing measures enforced during the COVID-19 pandemic make physical shops less accessible.
“MPPA will add more stores throughout 2021 to make this collaboration a strong O2O [offline-to-online] partnership after the recent mega-merger between Tokopedia and Gojek,” MPPA corporate secretary and public relations director Danny Kojongian said in a press statement on Thursday.
In December, MPPA opened Tokopedia virtual stores for 23 outlets from several of its supermarket chains, including Foodmart, Hyfresh, Hypermart and Primo. The number has since more than tripled, reaching 82 stores in May.
Read also: Matahari's supermarket chains join Tokopedia, seeking better online sales
The retail firm has been strengthening its own e-commerce presence as the pandemic drove consumers away from brick-and-mortar shops.
Danny went on to say that over the past few months, the company had extended its Hypermart Online to 111 stores, while 128 outlets allowed customers to shop for goods by messenger app through what the retailer calls a Chat & Shop feature.
According to the "2020 Global Consumer Insights Survey" by PricewaterhouseCoopers, 69 percent of Indonesian respondents said they were buying more of their groceries online under COVID-19 restrictions.
More than half of the respondents – 57 percent – said they would likely continue shopping online even after the restrictions were lifted.
Read also: Retailers embrace consumers’ shift to online channels
