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Indonesian cashier start-up eyes Africa, Middle East for expansion
Point of sales (POS) start-up Qasir, already used throughout Southeast Asia, is now looking to emerging markets further afield.
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Point-of-sales app Qasir is run on a tablet computer. (Courtesy of Qasir/-)
I
ndonesia-based point-of-sales (POS) start-up Qasir plans to expand to Africa and the Middle East after having launched services in 10 countries in Southeast Asia.
Qasir CEO Michael Williem said Africa and the Middle East had many small and medium enterprises (SMEs) that wanted to scale up their businesses and were open to digitalization.
“We have received requests from Indonesian people who have businesses abroad,” he said in a press conference on Thursday. “We will focus on these regions, but we will see which country has good organic growth before localizing our solution for that market.”
Qasir released its English-language service throughout Southeast Asia last week, and since then has seen more than 2,000 downloads in Vietnam without advertising or promotion, making it Qasir’s largest market after Indonesia.
Michael said the decision to opt for the Southeast Asian market was because countries in the region had cultural similarities, such as the kopi tiam coffee shop culture, and a high rate of digitalization amid the COVID-19 pandemic.
“Digital acceleration because of the pandemic is a moment that will not present itself again, and this [is] an opportunity to expand our market and [offer our product] in other countries,” he added.
The Southeast Asian POS market is expected to reach a compound annual growth rate (CAGR) of 32.4 percent in the 2021-2026 forecast period, according to market research company Mordor Intelligence.
