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SOEs join telehealth race with new ‘super app’
The public sector has joined the race for a slice of the telemedicine sector, which has been dominated so far by private start-ups like HaloDoc and Alodokter.
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A man consults with a medical professional via a telemedicine app in this stock illustration. The public sector has joined the nascent tech segment in Indonesia, which has seen significant growth in demand and investment since the start of the pandemic. (Shutterstock/File)
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ight state-owned enterprises (SOEs) on Sunday launched FitAja!, a telehealth app, to take on private health tech firms in the country’s burgeoning telemedicine market.
The eight are insurance providers Mandiri Inhealth, BNI Life, BRI Life and AXA Mandiri Financial Service, investment firm Mandiri Capital Indonesia, telecommunications giant Telkom, pharmaceutical company Bio Farma and hospital operator Pertamina Bina Medika IHC.
The companies’ services have been integrated in updating and relaunching the Mandiri Inhealth Mobile (MiMo) app as FitAja! The new app offers services that include medical consultations, appointment bookings, medication purchases and a health blog, with more features in the pipeline.
“This app will benefit many people. It can be a solution for and bring ease to the public, especially during the pandemic,” SOEs Minister Erick Thohir said in a press statement on Sunday as reported by Kontan.co.id.
Read also: The time is right: COVID-19 gives more room for telemedicine to grow in Indonesia
FitAja! is the public sector’s response to the private health tech start-ups that are currently dominating the telemedicine scene in Indonesia, such as HaloDoc, Alodokter and Ping An Good Doctor.
Demand for online healthcare services has been rising over the past year as people grew increasingly reluctant to visit hospitals, clinics and other medical facilities in person over fears of contacting COVID-19.
