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Tokopedia doubles down on e-groceries business
E-commerce Tokopedia is deepening its online groceries segment by digitalizing traditional markets and connecting app users with nearby grocery stores to seize the growing e-groceries market.
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The TokoMart feature in the Tokopedia app allows consumers to buy groceries from the nearest stores using the company's geotagging technology. (Courtesy of Tokopedia/-)
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okopedia is strengthening its groceries segment by digitalizing traditional markets and using location-based store recommendations as it banks on the online food shopping trend to outlast the COVID-19 pandemic.
The e-commerce firm said the two programs, which it refers to as “hyperlocal initiatives,” had pushed Tokopedia’s transactions up in the second quarter of this year compared with the same period of 2020.
Tokopedia public policy and government relations head Emmiryzan “Emir” said the company had been working with the Trade Ministry and local administrations to bring traditional market merchants onto the Tokopedia platform.
“We want to increase traditional markets’ competitiveness,” he said in an online press briefing on Thursday. “Digitalization can help them adapt, especially during the pandemic.”
Tokopedia has been digitalizing traditional markets since April last year, kicking off the program in Tasikmalaya, West Java.
Emir said the company had since digitalized several markets in Tangerang, Banten, as well as in Yogyakarta and in Bandung and Bandung regency, both in West Java.
Read also: Digitalizing traditional markets, one step at a time
