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G20 presidency: An opportunity to build Indonesia as a global halal hub
The halal industry has transformed into an ecosystem that attracts the world's attention due to its huge market and promising value.
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Two Indonesian Muslims choose halal ramen from a vending machine. JP/Rosa Panggabean (JP/Rosa Panggabean)
T
his is the very first time Indonesia has held the Group of 20 (G20) presidency, the tagline chosen is “Recover Together, Recover Stronger”, urging countries to work and support each other so as to recover together, grow stronger and embrace sustainable development.
The G20 presidency, as President Joko “Jokowi” Widodo has stated, is a catalyst for an inclusive global economic recovery.
The G20 presidency in the midst of a pandemic demonstrates the international confidence in Indonesia's ability and capacity to manage its economic recovery, while at the same time encouraging the world to regain ground.
To spur the economic recovery, Indonesia needs to maximize potential that has not been adequately tapped, such as the halal industry. This niche sector has a lot to offer, particularly as halal has shifted into a global standard quality and gastronomy lifestyle, mainstream market and trade trend. It has transformed into an ecosystem that attracts the world's attention due to its huge market and promising value.
The Religious Affairs Ministry through the Halal Product Assurance Agency (BPJPH) is mandated to facilitate and encourage the economic recovery through the development of the trillion-dollar halal industry, such as food and beverages, fashion, cosmetics, pharmaceuticals, tourism, media and recreation, and financial services.
It is safe to say that the halal market can be discussed in the finance track and the sherpa track of the G20. In this regard, the BPJPH perceives four paradigm shifts on halal.
First is the paradigm of juridical perspective. Law No. 33/2014 on the BPJPH, Law No. 11/2020 on job creation, and Government Regulation No. 39/2021 on halal product assurance management have, in effect, set a new legal framework and led to major changes related to halal policy from previously voluntary to mandatory, and from (religious) civil society authority to state authority.
