TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Artistry and enterprise: Harmonizing creativity with commercial success

Art and innovation must intersect by combining the creative process and commercialization to develop a thriving arts industry.

Toronata Tambun (The Jakarta Post)
Premium
Jakarta
Sat, June 8, 2024 Published on Jun. 7, 2024 Published on 2024-06-07T07:42:37+07:00

Change text size

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Artistry and enterprise: Harmonizing creativity with commercial success South Korean girl band BLɅƆKPIИK performs in concert, titled BLɅƆKPIИK BORN PINK, at Gelora Bung Karno sports complex in Senayan, Central Jakarta, on March 11, 2023. On the first day of the concert, BLɅƆKPIИK performed several hits including “Pink Venom“, “How You Like That“ and “Kill This Love“. (Antara/Rianti)

A

few weeks ago, I was invited by the largest university in Indonesia to share my insights on innovation with students of its arts unit. This invitation was particularly meaningful to me because of my deep-rooted connection with the creative arts.

Years ago as a student, I won several seriosa (art song) singing competitions at the national and regional levels in both the youth and adult categories, and am a two-time university seriosa champion.

My experience in the creative arts has provided me with a unique perspective on the intersection of art and innovation. I believe that the creative arts is one of our nation’s five competitive advantages and that with the right scalability, it can attract purposeful investments.

In the realm of innovation, the fundamental equation is invention multiplied by commercialization. Both elements must exist for true innovation to occur. In the context of innovation in the creative industry, invention represents the arts, creativity and mastery at their best.

However, mastery alone does not constitute innovation. For innovation to be realized, commercialization must take place. This balance ensures that artistic depth is matched with effective market strategies, allowing art to reach its full potential, both creatively and commercially.

This dual-track principle ensures that both aspects develop in parallel, respecting the unique timeline and requirement of each process. Balancing artistic depth with commercialization involves nurturing the artistic process while also planning commercial strategies.

Viewpoint

Every Thursday

Whether you're looking to broaden your horizons or stay informed on the latest developments, "Viewpoint" is the perfect source for anyone seeking to engage with the issues that matter most.

By registering, you agree with The Jakarta Post's

Thank You

for signing up our newsletter!

Please check your email for your newsletter subscription.

View More Newsletter

This requires respecting the time needed for artistic growth, allowing artists to develop their craft without the pressure of immediate commercial success. At the same time, planning commercial strategies in parallel ensures that once the art is ready, there is a clear path to the market.

to Read Full Story

  • Unlimited access to our web and app content
  • e-Post daily digital newspaper
  • No advertisements, no interruptions
  • Privileged access to our events and programs
  • Subscription to our newsletters
or

Purchase access to this article for

We accept

TJP - Visa
TJP - Mastercard
TJP - GoPay

Redirecting you to payment page

Pay per article

Artistry and enterprise: Harmonizing creativity with commercial success

Rp 35,000 / article

1
Create your free account
By proceeding, you consent to the revised Terms of Use, and Privacy Policy.
Already have an account?

2
  • Palmerat Barat No. 142-143
  • Central Jakarta
  • DKI Jakarta
  • Indonesia
  • 10270
  • +6283816779933
2
Total Rp 35,000

Your Opinion Matters

Share your experiences, suggestions, and any issues you've encountered on The Jakarta Post. We're here to listen.

Enter at least 30 characters
0 / 30

Thank You

Thank you for sharing your thoughts. We appreciate your feedback.

Share options

Quickly share this news with your network—keep everyone informed with just a single click!

Change text size options

Customize your reading experience by adjusting the text size to small, medium, or large—find what’s most comfortable for you.

Gift Premium Articles
to Anyone

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!

Continue in the app

Get the best experience—faster access, exclusive features, and a seamless way to stay updated.