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Jakarta Post

Jakarta Fashion Week 2021 embraces digital challenges and changes

  • Tertiani ZB Simanjuntak


Jakarta   /   Sat, November 7 2020   /  01:00 am
Fresh faces: Models Maria Karina and Rizal Rama are chosen to be the Icons of Jakarta Fashion Week 2021 for its promotional materials.(Courtesy of Jakarta Fashion Week 2021/Nicoline Patricia)

Dubbed as the largest runway show in Southeast Asia, Jakarta Fashion Week (JFW) 2021 is set to present the latest fashion trendsetters in clothing and accessories on a digital platform. “This year, all content will be prerecorded and fully digitalized. We also shorten the [event] from the usual week to four days,” JFW director Lenni Tedja said at a virtual press conference on Thursday. JFW 2021 is to be livestreamed this year from Nov. 26-29 on JFW.TV, a microsite on the event’s official website, The event will also be aired on the JFW’s social media accounts as well as the websites of event partners. Meanwhile, the production will be run from Senayan City, the South Jakarta shopping mall that is one of the city’s fashion hubs and the official venue of the JFW. This year’s event featur...