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Jakarta Post

Fashion labels join hands with natural fiber producers to lure eco-conscious shoppers

  • Muthi Kautsar


Jakarta   /   Sat, November 28 2020   /  10:41 am
With a touch of batik: A model wears a blouse and pants from the “Aroha” Resort 2020 collection created by Eureka –a Jakarta-based womenswear label that aims to explore different possibilities in traditional batik-making. This collection was created using cotton rayon mix and presented at Indonesia Fashion Week 2020 in mid-November.(Courtesy of/Eureka)

We might have heard the saying “crisis is the mother of invention” more often recently, as the current situation prompts us to find new ways to live our lives. In different aspects of life, including fashion, we see that fashion labels and fashion enthusiasts alike are taking sustainable materials into consideration. We also become aware of companies that produce natural fibers for the textile industry, which help provide environmentally friendly materials for fashion labels. As a result, many fashion labels are joining hands with natural fiber producers such as Lenzing Group and Asia Pacific Rayon (APR) to create fashion items that eco-conscious consumers find suitable for them. Indonesian brand MASSHIRO&Co., for instance, introduced MATTERS by MASSHIRO&Co. collection on Nov. 19 at its flagship store located in ASHTA at District 8 SCBD, South Jakarta. T...