Jakarta
We might have heard the saying “crisis is the mother of invention” more often recently, as the current situation prompts us to find new ways to live our lives. In different aspects of life, including fashion, we see that fashion labels and fashion enthusiasts alike are taking sustainable materials into consideration. We also become aware of companies that produce natural fibers for the textile industry, which help provide environmentally friendly materials for fashion labels. As a result, many fashion labels are joining hands with natural fiber producers such as Lenzing Group and Asia Pacific Rayon (APR) to create fashion items that eco-conscious consumers find suitable for them. Indonesian brand MASSHIRO&Co., for instance, introduced MATTERS by MASSHIRO&Co. collection on Nov. 19 at its flagship store located in ASHTA at District 8 SCBD, South Jakarta. T...