The Jakarta Post
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search results
Popular Reads
Top Results
No results found. Please check your search term and try again
Can't find what you're looking for?
View all search resultsFashion labels join hands with natural fiber producers to lure eco-conscious shoppers
Many fashion labels are joining hands with natural fiber producers such as Lenzing Group and Asia Pacific Rayon (APR) to create fashion items that eco-conscious consumers find suitable for them.
Change text size
Gift Premium Articles
to Anyone
Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed!
Set as preferred source
W
e might have heard the saying “crisis is the mother of invention” more often recently, as the current situation prompts us to find new ways to live our lives.
In different aspects of life, including fashion, we see that fashion labels and fashion enthusiasts alike are taking sustainable materials into consideration. We also become aware of companies that produce natural fibers for the textile industry, which help provide environmentally friendly materials for fashion labels.
As a result, many fashion labels are joining hands with natural fiber producers such as Lenzing Group and Asia Pacific Rayon (APR) to create fashion items that eco-conscious consumers find suitable for them.
Indonesian brand MASSHIRO&Co., for instance, introduced MATTERS by MASSHIRO&Co. collection on Nov. 19 at its flagship store located in ASHTA at District 8 SCBD, South Jakarta. The collection, comprising white shirts for women, which are the label’s specialty, are made using Lenzing’s TENCEL Modal natural fibers.
The TENCEL Modal fibers that are used for the MATTERS collection are made of wood pulp, in which the wood originates from industrial plantations that are sustainably managed and FSC or PEFC certified.
A statement released by TENCEL explained that its natural fibers are made through a process that applies a closed-loop production concept.
The process transforms pulp into cellulose fibers, optimizing available resources and re-processing waste to become the energy that fuels the next production. Furthermore, the use of natural materials allows the clothing items to easily biodegrade when they are no longer in use, and then buried in soil, hence reducing waste pollution.
