From bringing reusable shopping bags to sorting out household waste, society has labeled sustainable actions as a feminine trait. The reason behind this is obvious yet uncomfortable. Women are seen as the primary and often the only caretaker of various domestic duties.
Therefore, it is unsurprising that a myriad of eco-friendly brands targets female customers. Eventually, this gesture has contributed to reinforcing green-feminine stereotypes and subsequently justifies men avoiding green behaviors.
Expecting the valiant minority of female green consumers to find a way out of unsustainability is not enough. While females are key to promoting a circular economy, businesses and the government are required to play their part to fix structural problems, which could balance the people's responsibility, irrespective of their gender, to act sustainably....
Starting from IDR 55,000/month