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ONE Championship, Prime Video ink multiyear deal to stream live events in North America
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A giant billboard in New York City’s Time Square in the United States showcases an advertisement promoting ONE Championship’s and Amazon Prime Video’s partnership.
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NE Championship has found a new home in North America, after the world’s largest martial arts organization signed a multiyear partnership deal with streaming giant Prime Video.
The agreement will allow Prime Video to exclusively broadcast at least 12 ONE Championship live martial arts events annually in the US and Canada during prime time, with the first event to be announced later this year.
🚨 BIG NEWS 🚨 ONE Championship is coming BACK to U.S. prime time on Amazon Prime Video 🇺🇸
Stay tuned for more details!@PrimeVideo | #WeAreONE #ONEChampionship pic.twitter.com/t6diSS1rHG
— ONE Championship (@ONEChampionship) April 27, 2022
ONE was recently named among the top five major global sports properties for viewership and engagement by a new Nielsen study. Its events represent the full spectrum of martial arts, with world-class athletes representing over 80 countries competing across mixed martial arts (MMA), Muay Thai, kickboxing, submission grappling and other disciplines.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada,” said Chatri Sityodtong, chairman and CEO of ONE Championship.
“As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization. We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
Read also: ONE 156: Eersel defends kickboxing belt as Sundell takes home historic ONE gold
Founded in 2011, ONE has quickly established itself as a top player in the industry with a cumulative reach of over 400 million fans, according to Nielsen. In Indonesia, the promoter has broadcast arrangements with NET TV, Kaskus, Vidio and Maxstream.
Headquartered in Singapore, ONE presents martial arts as a symbol of deep-rooted Asian values of integrity, honor and discipline and provides a platform for the biggest martial arts stars to showcase their talents in front of a global audience.
The partnership comes as Prime Video aims to add more live top-tier sports to its growing content stack.
“We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings. In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevating female athletes, boasting five reigning female world champions,” said Marie Donoghue, vice president of global sports video at Amazon.
Watch ONE 157 on May 20 in ONE Super App and subscribe to ONE Championship on YouTube!
This article is published in collaboration with ONE Championship
