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Attracting Chinese tourists through Weibo and WeChat
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Chinese tourists stand in front of a souvenir stall in Bali. Research conducted by China mobile messaging app WeChat said 80% of Chinese consumers made travel decisions in China. (thejakartapost.com/Raditya Margi)
Research conducted by China mobile messaging app WeChat said 80% of Chinese consumers made travel decisions in China.
"Therefore, internet marketing is essential to improve the brand's influence," said Didadee Weibo authorized partner in Southeast Asia and executive director Ng Yeen Tong in a press release.
Having said that, the company suggested Indonesian tourism operators should select appropriate social media to spread information, since some social media platforms, including Facebook, Instagram, Google and Youtube, are blocked in China.
Ng added in order to reach the Chinese Free Independent Travelers (FIT) market, Weibo and WeChat are the two most suitable mediums to create brand awareness, as these two platforms are the largest and most influential in China.
(Read also: ‘Ni hao ma?’ Indonesia greets more Chinese tourists)
The company also revealed that this year the number of Chinese tourists visiting Indonesia has overtaken the number of Australian tourists.
Ng explained that the trend happened due to the visa free policy and Ministry of Tourism's effort to promote Indonesia. "With the promising growth, we believe that now is the best time to promote Bali brands to Chinese tourists," she said. (asw)
