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Atambua Adventure Off-Road 2017 paves way for cross-border tourism
The April 22-23 debut of the Atambua Adventure Off-Road 2017 event in Atambua, the regency seat of Belu, East Nusa Tenggara (NTT), gathered 70 cars from 14 teams consisting of citizens from both Indonesia and Timor Leste
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The Atambua Adventure Off-Road 2017 event was held on April 22-23. (Shutterstock/File)
T
he April 22-23 debut of the Atambua Adventure Off-Road 2017 event in Atambua, the regency seat of Belu, East Nusa Tenggara (NTT), gathered 70 cars from 14 teams consisting of citizens from both Indonesia and Timor Leste.
The event is a cross-border activity in which participants tour the border regions that separate Timor Leste and Indonesia.
“Thank you to the Tourism Ministry for its support throughout the event, we’re going to make this a regular event after seeing such an enthusiastic response from the people of Timor Leste,” said Belu Regent Willybrodus Lay.
Read also: White sand awaits tourists in Atambua, East Nusa Tenggara
Willybrodus echoed the sentiments of a previous statement made by the ministry on tapping into cross-border tourism to help boost the local economy.
He then urged all parties as well as Atambua’s tourism sector to promote the area online.
“We’re going to make a hashtag called ‘Atambua Kota Festival’ [Atambua Festival City] and come up with tourism events throughout the year and promote them on social media. Again, this is possible because the ministry has declared Atambua a festival city and tourism destination,” he added. (kes)
