“We’ve already received news from the committee and have coordinated with them to offer a live streaming service on social media during the parade as part of our effort to promote the Bali Arts Festival to the world,” said the Tourism Ministry's archipelago tourism marketing development deputy, Esthy Reko Astuti.

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Tourism Minister Arief Yahya claims that nowadays, tourists are attracted to video-based promotional content.

“But the video duration should not be too long; around one to three minutes is enough,” he said.

This year’s festival seeks to attract 200,000 foreign tourists.

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The festival will feature the festival parade, arts and cultural performances, competitions, a photography workshop with Art Fusion Bali, the Semiloka Bali Arts Festival and more.

President Joko "Jokowi" Widodo is slated to open up proceedings in front of the Bajra Sandhi Monument—a monument honoring the struggles of the Balinese people throughout history. (kes)

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