A picture of Borobudur Temple's relief as showcased on Google's Art & Culture. (Google/-)
The second coordinating meeting of Borobudur Tourism Authority Board (BOB) was recently held on August 22.
The meeting was led by Coordinating Minister for Maritime Affairs of Indonesia Luhut Binsar Pandjaitan and attended by Tourism Minister Arief Yahya, Minister of National Development Planning Bambang Brodjonegoro and Minister of Administrative and Bureaucratic Reform Asman Abnur.
The establishment of BOB is based on the Presidential Regulation No. 46 of 2017 that was signed by President Joko "Jokowi" Widodo on April 11. The board was officially launched in July.
“I have signed the agreement letter about the Formation of BOB Management Organizational Structure that will be lead by the president director,” said Asman during the meeting.
“National Development Planning Agency (Bappenas) is ready to give support, especially for Toba, Mandalika and Borobudur. We’ve laid out the mapping for 2018 and ready to discuss budgeting at Bappenas,” said Bappenas Head, Bambang Brodjonegoro.
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Bambang also emphasized on the Honorarium Presidential Regulation (Perpres) regarding special public service (BLU) that needs to go through Administrative and Bureaucratic Reform (KemenPan) and Finance (KemenKeu) Ministers.
He suggested for only one Tourism BLU Honorarium Presidential Regulation with the only thing that needs revising is Toba.
“Bappenas is pushing KemenPan and KemenKeu to form a more generic Perpres, so it won’t take long for the Tourism BLU to obtain an Honorarium Perpres,” said Bambang.
Bambang appreciated the Tourism Ministry's effort in initiating the funding to cover Lake Toba Tourism Authority Board (BOPDT) up to this day. Tourism minister Arief Yahya, meanwhile, was grateful for the quick establishment process of BOB management structure.
The target for the BOB is to turn the Buddhist temple into a national and international cultural destination that will attract 2,000,000 international tourists by the year 2019.
“Borobudur is being developed as a destination that has a heritage appeal to it. It has been recognized by the UNESCO as a world cultural heritage. The development will focus on the 3A’s elements namely attraction, accessibility and accommodation,” said Arief.
Arief said that BOP’s main responsibilities are to manage, coordinate and facilitate the planning, development and controlling of Borobudur tourism area.
“The critical success factor lies in access and the answer is in the New Yogyakarta International Airport in Kulonprogo,” Arief added.
He explained that 75 percent of overseas tourists came to Indonesia by airplanes, 24 percent by sea and the biggest number is in Riau Islands to Singapore.
Arief Yahya also criticized the management of Borobudur that had been focusing on single destination and multi-management with zone 1 was being managed by the Education and Culture Ministry, Zone 2 by BUMN, Zone 3 by Provincial Administrations (Pemda) and thousands of traders and Zone 4 by Tourism Ministry.
BOB consists of authoritative and coordinative areas that integrate all tourist attractions in Joglosemar and do not touch Borobudur’s zone 1-4.
Meanwhile, The National Tourism Strategic Area (KSPN) consisting of Borobudur, Dieng, Karimunjawa, and Sangiran will be packed into a single destination.
Also, the BOB is in charge to develop three national destinations such as Solo-Sangiran and surrounding areas, Semarang-Karimunjawa and surrounding areas, Borobudur-Yogyakarta and surrounding areas. (asw)