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Ministry to promote Indonesian tourism at Europalia Arts Festival 2017

 

Pesona Indonesia

Jakarta  /  Mon, September 4, 2017  /  02:02 pm
Ministry to promote Indonesian tourism at Europalia Arts Festival 2017

Illustration of Indonesian traditional dance. (Shutterstock/File)

Tourism ministry is giving its full support for the upcoming Europalia Arts Festival 2017 in Europe in which Indonesia will be the guest of honor.

The bi-annual festival will run for 104 days from October 10 to January 21, 2018 and will be held in seven European countries including United Kingdom, Netherlands, Germany, Poland, France and Austria.

The ministry is convinced that this event will be an effective platform to promote Indonesian tourism.

 “For this year, our target for tourists from Europe is two million people,” said tourism minister, Arief Yahya.

This year’s target is a 25 percent increase from the total of European tourists who visited Indonesia last year, which was 1.6 million people.

“The growth is 25 percent, beyond the national economic growth of 5.01 percent,” Arief added.

Additionally, the average daily spending of European tourists is $1,600 with an average stay of 10 days.

“So if we are expecting two million people by the end of this year, at least we'll reach up to 3.2 billion dollars in foreign exchange," he added.

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The festival will feature 228 cultural events, including 69 dance and theater shows, 71 music performances, 36 literature works, 38 movie works and 14 exhibitions.

Every traditional performance at the festival will promote destinations that are related to the performance, for example, an art performance from North Sumatra will also showcase Lake Toba and an art performance from Bali will promote destinations in Bali and greater Bali.

Moreover, all art and cultural works presented at the festival were previously curated by Europalia Indonesia and Europalia International curators.

As part of the promotion, the TVC for Europalia Arts Festival 2017 has been broadcasted on several TV channels such as the BBC and Bloomberg, ‎as well as on the internet such as TripAdvisor, Google and YouTube in 19 target markets.

In France, around 16 buses will be plastered with the advertisement, as well as black cabs in London and several places in Belgium.

The tourism ministry also plans to hold Wonderful Indonesia Pavilion as the tourism information center in Belgium and to invite 12 media companies from Belgium for a familiarization trip to Jakarta, Yogyakarta and Solo. (asw)

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