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Wonderful Indonesia video shown in Germany's McDonald's restaurants

News Desk

The Jakarta Post

Jakarta  /  Tue, January 30, 2018  /  11:01 am
Wonderful Indonesia video shown in Germany's McDonald's restaurants

McDonald's restaurant on January 31, 2015 in Mainz, Germany. (Shutterstock/File)

All McDonald's restaurants in Germany are to show an Indonesian tourism promo video until the end of January as part of a partnership between the Indonesian Tourism Ministry and the fast food chain through the Visit Indonesia Tourism Office (VITO) in Germany .

"This is possible because we have a link with the entertainment supplier for McDonald's in Germany, and the restaurant has allowed us to do it, so we took [the opportunity]. No money is involved thanks to the power of networking. Low budget, high impact," said the ministry's deputy assistant for Europe, the United States, Middle East and Africa tourism promotion, Nia Niscaya, as quoted by kompas.com on Sunday.

The promo video being shown is the one entitled "Wonderful Indonesia: The Journey to a Wonderful Indonesia", which received an UNWTO award for the Best Tourism Video in East Asia and Asia Pacific, as well as the People's Choice award.

Read also: Tourism Minister oversees Wonderful Indonesia promotion in London

The video itself showcases some of the archipelago's breathtaking destinations, such as Yogyakarta, Bali, Jakarta, Lombok, Toraja, Raja Ampat and Wakatobi with "What A Wonderful World" by Louis Amstrong as the background music.

"Hopefully Indonesian destinations will be on the minds of the German people, and will eventually increase the number of foreign tourists from Germany," added Nia.

According to data from Frankfurt-based VITO, there are up to 850 McDonald's restaurants in Germany that are running the promo video. (rzf/kes)

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