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Agoda’s latest initiative aims to boost domestic tourism
GoLocal features thousands of hotels and Agoda Homes properties worldwide.
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Launched in 2005, the Singapore-based Agoda features more than 2.5 million properties in more than 200 countries and regions. (shutterstock.com/I AM NIKOM/File)
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ravel platform Agoda has launched the GoLocal campaign that encourages travelers to explore their own countries to improve domestic tourism.
“As restrictions on travel ease, we want the GoLocal campaign to stimulate domestic travel demand across the Asia Pacific and beyond by using creative content and messaging to inspire as many travelers to explore their own countries, reconnect with local culture and discover hidden gems," Agoda’s vice president for partner services, Errol Cooke, said in a statement.
Set as the platform's largest integrated campaign, GoLocal has featured thousands of hotels and Agoda Homes properties worldwide since its prelaunching phase. Properties that have participated in the initiative will offer domestic deals and receive GoLocal badges.
Read also: Agoda introduces long-term rental feature
Cooke added that the campaign had been warmly received since its soft launch over the past month.
“Our prelaunch GoLocal early adopters are significantly outperforming other providers within the domestic travel sector across the region, and so we’re confident this initiative will continue to generate even more bookings,” he said.
To support the program, Agoda has developed integrated sales and marketing campaigns and invested in coordinating social media campaigns.
Launched in 2005, the Singapore-based Agoda features more than 2.5 million properties in more than 200 countries and regions. The platform added flights and travel packages to its services in 2019. (wir/wng)
