The Jakarta Post
Greta Elsa Nurtjahja of Pelita Harapan University was named Asia Young Designer of the Year 2019/2020, alongside Lin Honghan from China, in the 13th installment of the Asia Young Designer Awards (AYDA).
What an eventful week! We ended a 3-day virtual event with a bang yesterday evening when we announced AYDA’s...Posted by Asia Young Designer Award - Indonesia on Friday, July 10, 2020
Greta won in the Interior Design category, while Lin received the award in the Architectural category.
The international competition theme for this year is "Forward: A Sustainable Future", which challenged participants to showcase designs immersed with functional and social sustainability elements.
Greta's work, titled “Rumah Kopi - A Communal House of Coffee”, was recognized as the best submission in the category. The work is heavily influenced by local houses with wooden structures in Bunikasih village, West Java. The space layout in her design allows for gatherings and could spark communication among dwellers, as well as being in harmony with nature.
AYDA recognized her design as an example of vernacular architecture, in which the architecture continually adapts with local culture, customs and practices.
Both Greta and Lin won US$10,000 worth of prizes, including the opportunity to attend the fully-funded six-week Design Discovery program at the Harvard University Graduate School of Design in Boston, United States.
“Greta was able to show the strength of magnificent Indonesian characters and cultures,” said CEO of Decorative Paints Nippon Paint Indonesia Jon Tan in a statement.
“We hope that Rumah Kopi could be a new form of living space as a contemplative space between humans and nature, as well as a cultural center for locals and an economic icon for Bunikasih village,” Greta said.
The Asia Young Designer Awards was launched in 2008 by Nippon Paint to nurture the next generation of design talents. The event serves as a platform to inspire architectural and interior design students to develop their skills through cross-learning opportunities and networking with key industry players as well as fellow architectural and interior design peers in the region.
This year’s AYDA featured the works of 26 architecture and interior design students from 15 countries.
Indonesia was represented by Greta and Febri Aji Prasetyo in the Architecture category. (gis/wng)