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Designers band together for Fourth Industrial Revolution
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Togetherness: Works from various design studios are on display at the Seek-a-seek #2 exhibition. (JP/Anselmo Jason)
D
esigners and studios have assembled for an exhibition to take on the challenges technological transformation presents to the graphic design industry.
As professionals, graphic designers have been in high demand lately. Companies need designers not only to create their logos, but also their brand look and identity. It has become a highly expansive occupation reaching across multiple disciplines.
As the profession grows in versatility, so does the field’s popularity in Indonesia. An increasing number of design studios is eager to compete in the crowded market. Tertiary education institutions have embraced the field of graphic design as part of their curriculums by adding graphic design courses, usually dubbed “visual communications design”.
At the moment, the field of graphic design is on an upward trajectory, and that comes with its own set of challenges.
One of the concerns that have come up with the large number of graphic designers and design studios is the increase of individuality as a result of tight competition in the design field.
An increase of individuality, while not necessarily bad, can result in unhealthy competition between designers and studios. This is especially true in the context of what has become known as the Fourth Industrial Revolution, where every bit of information moves at lightning speed and trends come and go at an unpredictable pace.
Naturally, it would be wise for designers and studios to collaborate and take on the digital era together. This is the core message of the Seek-a-seek #2 graphic design exhibition, which carries the theme Kon/jung/si (conjunction).
