TheJakartaPost
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Protect data privacy, or else
Today’s valuable data includes those on aircraft engine conditions, YouTube viewer numbers, gender of train passengers and even the behavior of public toilet users — in short, everything.
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The data economy will continue to grow rapidly, and many more problems could emerge in relation to privacy violation practices on social media. (Shutterstock/File)
T
he recent data scandal involving the personal data of 87 million Facebook users, including one million Indonesians, has shocked users around the world. The data, which should have been private and confidential, had been exploited by Cambridge Analytica.
The British political consultancy apparently used the personal data of Facebook users to develop profiles of prospective voters. Using big data and psychographics technology, the firm manipulated the data to influence the voting behavior of prospective voters according to their clients’ instructions.
Two notable political campaigns Cambridge Analytica had handled were that of Donald Trump in his 2016 United States presidential campaign and the Vote Leave Brexit campaign. The data leak is believed to have contributed significantly to the victories of both Trump and Brexit.
Facebook CEO Mark Zuckerberg has apologized publicly and promised to tighten the social media platform’s security system.
Today’s valuable data includes those on aircraft engine conditions, YouTube viewer numbers, gender of train passengers and even the behavior of public toilet users — in short, everything.
The Economist wrote, “The world’s most valuable resource is no longer oil, but data.” The five largest global companies in the world today — Google, Amazon, Apple, Facebook and Microsoft — are all technology companies.
The Association of Indonesian Internet Service Providers (APJII) estimates that 143.26 million internet users exist in the country, at or nearly 55 percent of the total population.
