The Jakarta Post
Do you remember how your mother would always prepare your food when you were young? How she would always have lunch and snacks ready so you wouldn’t go about your daily activities on an empty stomach? Having the right amounts of nutrition is important to give you the energy to go about your day.
Just as how your mother would often help you prepare for the day when you were a child, as an adult you are similarly required to ensure that you prepare financially for a healthy future. A desire to help customers prepare is at the core of BNI Life – a leading insurance firm – as it helps them in facing and preparing for the future.
This is the central message of BNI Life's new #SiapkanBekalnya (Prepare Your Future) campaign for helping Indonesians prepare and plan for their futures through the best in customer service.
"Through this campaign, BNI Life wants to try to raise awareness among Indonesian families, especially young families, on the importance of preparing for their futures, by first starting off with getting to know risks in life, and by preparing, planning and protecting family finances as early in life as possible," said Geger Maulana, acting president director of BNI Life.
As part of the campaign, BNI Life's Preparing Healthy Advice event, held during Car Free Day in Jakarta several weeks ago, is among ways BNI Life is approaching its customers and Indonesian families. The event included educational health activities, including a fun walk, fun dance and medical check-ups carried out in partnership with Ramsay Bintaro Hospital, mammographies done in collaboration with the Indonesian Cancer Foundation and educational sessions on insurance services.
Jakarta wasn't the only place where BNI Life reached out to families. It also held events in six cities located in Bandung, Surabaya, Semarang, Malang, Yogyakarta and Palembang in collaborate with Hermina Hospitals .
Through this campaign, BNI Life has prepared a number of insurance products that can help fulfill the needs of society regardless of social status, with affordable investment rates and premiums starting as low as Rp 100,000 per month that can provide good protection.
BNI Life is supplementing these new products with the best in services, including close and convenient access, as well as 25-minute claim payments that have been acknowledged by the Indonesian Business Records organization.
"By maximizing the potential of marketing resources, insurance agents, telemarketing and through synergy with its parent company, BNI Life earned seventh place in the category of new business premiums in 2017, after having ranked at 15th place last year," Geger said.
For 2019, BNI Life is targeting the top five in this category through improvements in technology, synergy in the environment of BNI, the utilization of payrolls, and the use of applications and the internet.
Through its products and services, BNI Life hopes more and more people are pushed to prepare for their futures through planning and protecting with insurance products.
Aside from promoting the values of its new campaign, BNI Life also wants to support the Financial Service Authority's (OJK) goal of improving financial literacy, financial inclusion and insurance penetration in Indonesia.
According to the OJK's National Literacy and Financial Inclusion Survey, from 2016, financial literacy in the country was at 29.66 percent, while financial inclusion stood at 67.82 percent. The government wants to keep increasing these numbers as per its Inclusive Finance National Strategy, which stipulates that financial inclusion has to reach 75 percent in 2019.
As of January 2017, according to the OJK, the insurance industry's penetration rate was still at 2.87 percent of the gross domestic product. Meanwhile, in countries like Singapore, Malaysia and Thailand, insurance penetration rates have reached 5 percent. In Indonesia, insurance density has also only reached Rp 1.29 million per year.
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