With the rapid growth of technology, along with the emergence of a new generation eager to explore as much novel life experience as they can through such leisure activities, many observers have predicted that leisure economy will see a sustained growth in the future.

According to a 2017 data from digital startup market research firm Parama Indonesia, from all elements which make up the leisure economy in Indonesia, the country’s food and beverage (F&B) sector showed the most promising growth.

The report said that within the last five years, the country’s F&B sector had grown by 7 to 14 percent per annum on average, a growth mainly spurred by small and medium enterprises (SMEs). The beverage subsector demonstrated the highest business growth according to the research firm’s data, amounting to 14 percent per annum; the figure tended to increase annually, the report showed.

The report from Parama Indonesia attributed the surge in demand for F&B products and services to the growth of such needs in Indonesia’s megapolitan cities.

The shift in our society’s lifestyle, the report continued, which included more people working late into the night due to the increased demands for products and services that many sectors faced pushed by the recent economic growth, along with the thriving of online food delivery services and promotional tools, had also contributed to the sector’s growth.

These factors also intertwine with each other, according to the report: instead of enduring many hours of traffic jam, some people would prefer to order their F&B online to have them delivered straight to their offices.

Another factor attributed to this growth is cultural: Indonesia has a wide variety of ethnic groups with different traditions across the country, allowing food lovers an endless culinary adventure in many geographical corners within the archipelago.

Indonesia’s already promising F&B small and medium enterprises can still attain a new high with the help of cloud computing technology. Furthermore, with the right software at your disposal, your brand will stand out among your many competitors, not just with the excellent menus that you make but also your unforgettable service and incredible efficiency.

Let us present a few arguments here to support the premise stated above. In the F&B business, for example, customers remain the sector’s most vital business partners. Thanks to the growth of the internet as a promotional tool and a platform to network, contemporary F&B customers are culinary-savvy and socially wired with one another, thereby raising their expectations on your products and services a few notches more than your customers of yesteryear.

Here is how cloud computing can help you delightfully surprise your customers better through collaboration. Microsoft Office 365 business services has become the chosen tool for you to increase productivity, reducing infrastructural costs and ease communication between users.

Business management matters

Office 365 and other Microsoft technologies empower a modern and connected workforce with its applications and features such as Microsoft Office compatible with tablets and smartphones and cloud-based apps to make for a more efficient workflow management system as well as minimizing human error in your day-to-day operations.

For example, cloud-based apps from Microsoft can help people stay in touch and access files together while they are not in the office. Microsoft also supports cloud computing that allow people who are not in the same space to work collaboratively in the same office document, by providing them real-time access to edit that document, wherever they might be.

When many people are accessing and editing the same document simultaneously from different places, we call the process co-authoring. Co-authoring can be done using Office 365 Business services such as OneNote, Teams, or SharePoint. OneNote provides you the ability of having your own digital notebook, it’s like having digital diary. How cool is that?  

With OneNote, F&B businesspeople can also bring their staff together to standardize their recipes. Therefore, you will have more time to focus on refining your F&B strategies than consolidating your teams work.

Security matters

With the advent of real-time document-sharing and access to editing allowed by cloud computing, comes the question of security. No need to worry, as you can safeguard your business information against cyber-attacks using the Microsoft 365 Business.

With its cloud computing solutions, not only will Office 365 help you build a modern workplace and deal with evolving business needs and diverse team members, but also create a seamless integration among various task divisions to empower employees with digital working styles while protecting their data with built-in protections against modern threats.

More on Microsoft’s SMB solution:  

• Website: https://aka.ms/BisnisLokal
• YouTube: https://aka.ms/VideoBisnisLokal
• Facebook: https://www.facebook.com/MicrosoftBisnis/ 

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