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AIA and BCA launch new insurance product to fulfill premium customer needs

PT AIA FINANCIAL (AIA), along with PT Bank Central Asia (BCA) present the Maxi Infinite Link Assurance Plus (MILA Plus), a comprehensive life protection product for premium customers.

Inforial (The Jakarta Post)
Jakarta
Thu, May 25, 2023

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AIA and BCA launch new insurance product to fulfill premium customer needs

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T AIA FINANCIAL (AIA), along with PT Bank Central Asia (BCA) present the Maxi Infinite Link Assurance Plus (MILA Plus), a comprehensive life protection product for premium customers. With a high coverage, the MILA Plus is intended as a solution to maintain the quality of family life in the future in case the insured faces risks.

AIA Chief Marketing Officer Kathryn Parapak said, “AIA focus on developing products catered to the customers’ needs and profile, including the premium segment. We designed the MILA Plus to meet the needs of the customers’ protection. The product has been created in accordance with OJK Circular Letter (SEOJK) No. 5, 2022, related to unit links. The MILA Plus can be a comprehensive solution for customers to protect their assets.”

BCA Wealth Management Executive Vice President Ugahary Yovvy Chandra pointed out that “BCA always strives to provide the best solutions according to the customers’ needs, including premium customers. Based on our experience, customers from this segment seek a product that can protect both their lives and their assets that they will leave to their family in the future. Therefore, BCA collaborates with AIA to provide the MILA Plus solution in order to fulfill customers' needs.”

Indonesia is home to more than 330,000 premium customers, with savings of more than Rp 2 billion. In facing an unexpected situation that runs the risk of their lives and assets that can affect their financial security, premium customers need to consider the right step to protect their assets and ensure the continuation and quality of a long-term family life.

AIA’s MILA Plus enables customers to make inheritance distribution plans, protect assets and families from risks with financial insurance starting from Rp 2 billion and protection terms of up to 99 years. The MILA Plus also facilitates a range of eases that customers can enjoy. For example, customers who have paid the basic premium fully according to the payment terms will be eligible to receive a Loyalty Bonus of a maximum 100 percent of the basic premium in the first year or the basic premium or annual lowest basic premium in the event that there is a change in the premium (whichever is lower) by the end of the 10th policy year. 

Apart from that, customers who pay the Extra Premium Allocation consistently will receive an additional value of investment allocation with a percentage of the first-year basic premium or the annual lowest basic premium in the event that there is a change in the premium (whichever is lower).

There is a Special Bonus worth 100 percent of the first-year basic premium or annual lowest basic premium in the event that there is a change in the premium (whichever is lower) that will be paid by the end of the 20th policy year.

As part of the commitment made by AIA and BCA to provide protection according to customers’ need, especially in the future family plan, the MILA Plus product prioritizes protection and, at the same time, encourages initial account values in accordance with OJK stipulations through OJK Circular Letter (SEOJK) No.5/SEOJK.05/2022, dated March 14, 2022, regarding Insurance Products Related to Investment (PAYDI) or unit links.

The MILA Plus also provides a more maximum solution for life and health protection with three rider options, namely Premier Hospital & Surgical Extra that provides a comprehensive health protection in the form of Hospitalization Benefits with a total limit of up to Rp 65 billion across the world, Vital Care of up to 169 types of critical diseases and the Waiver Care Series that provide free of premium payment to keep the protection active in case of a critical illness risk, permanent disability, or if the policy holder dies.

The MILA Plus is also linked to the AIA Vitality, Health and Wellness program that assists customers in adopting a healthy lifestyle with a range of benefits, including a reward for weekly challenges for customers, discounted acquisition costs and yearly cashbacks.

Customers also have access to Personal Medical Management services that help them get medical assistance and consultation from specialists with global access.

“We hope that the presence of the MILA Plus can become the right and comprehensive solution for BCA premium customers. Looking ahead, we are committed to continually innovating and providing the protection that answers the needs of BCA customers,” Kathryn said.

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