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Jakarta Post

Lexus Embodies Electrification Through New Zero-Waste Luxury Dining Experience

Inforial (The Jakarta Post)
Jakarta
Tue, November 28, 2023 Published on Nov. 28, 2023 Published on 2023-11-28T11:48:19+07:00

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Lexus Embodies Electrification Through New Zero-Waste Luxury Dining Experience The Lexus Feast’s curated menu crafted by Locavore, inspired by the Omotenashi dining experience. Offering a 4 course culinary journey driven by a passion for sustainability, utilizing environmentally friendly ingredients.

L

exus, a pioneer of electrification in the automobile industry, reaffirms their mission towards a carbon-neutral society through the 2nd edition of their Lexus Feast. As an aspirational luxury brand, Lexus strives to provide amazing experiences and to make luxury personal for its customers, their latest endeavor materializes exactly that.

With the theme of “Feast of Electrification: A Future Built Around You”, the 2nd Lexus Feast is a joint collaboration between Lexus and renowned Bali based fine dining establishment, Locavore, and is an event that emphasizes sustainability through its use of environmentally friendly ingredients alongside zero-waste materials in the dishes served.

Held at Lexus’ IMMERSION experience center in Menara Astra, the Lexus Feast presented a luxurious culinary journey curated by Locavore’s Chef Ray Adriansyah, and embodies Lexus’ ideals of sustainability. The entire course of dishes represents Lexus’ vision of electrification, and their commitment to create an eco-conscious lifestyle for their customers.

One of the dishes from the 4 course meal, a vegan offering which features Smoked Red Rice Tempe with a side of Sweet Potato & Pumpkin Mille Feuille. Meant to represent Lexus’ quest for clean energy and innovative solutions to combat pollution.
One of the dishes from the 4 course meal, a vegan offering which features Smoked Red Rice Tempe with a side of Sweet Potato & Pumpkin Mille Feuille. Meant to represent Lexus’ quest for clean energy and innovative solutions to combat pollution

Lexus believes that they can do more than just providing the best vehicles, they are aim to be part of their customers' mobility and lifestyle. The Lexus Feast, designed exclusively as their First-ever Luxury Dining Experience, is a manifestation of this commitment.

During the event, General Manager of Lexus Indonesia, Bansar Maduma, stated the following

"Our vision is to become an aspirational luxury brand, to commit to our goal of achieving a carbon-neutral society, and one way of realizing that is through the Lexus Feast. Here, we aim to translate the Lexus Electrified vision through a unique and personal luxury dining experience. In the future, Lexus will continue to provide new innovations to support sustainability and a better future, both in automotive and luxury lifestyle.”

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