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Indosat Ooredoo celebrates 54 years of empowerment through Bi54 Bangkit Bersama
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(Courtesy of Indosat)
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elebrating its 54th anniversary on Monday, Indosat Ooredoo invited all Indonesians to rise above the pandemic-induced slump through its Bi54 Bangkit Bersama (Rise Up Together) campaign.
The campaign consisted of four programs from July 15 to Monday: Bis4 Create Together, Bi54 Strong Together, Bi54 Grow Together and Bi54 Celebrate Together.
Through Bi54 Create Together, Indosat Ooredoo collaborated with renowned book author Ika Natassa to publish Untold Story, which compiles inspirational stories through Indosat Ooredoo from the heart and eyes of its employees during its 54-year service to customers and the nation.
Musician Indra Lesmana also presented a new Indosat Ooredoo theme song titled “Bangkit Bersama” (Rise Up Together).
Bi54 Strong Together promoted a charity program in a virtual sports meet called Bi54 Bergerak Bersama. Participants were able to join individually or in a group of two to four people to complete challenges, including a 54-kilometer walk, run or ride.
All registration fees went to the prevention and treatment of cervical cancer in Indonesia.
Meanwhile, through Bi54 Grow Together, the company held a series of discussions named Indosat Ooredoo Talk (IoT). Experts engaged in various conversations about emerging topics in technology and innovation.
Last but not least, Indosat Ooredoo, through Bi54 Celebrate Together, organized a virtual anniversary celebration called Gempita 54 Bangkit Bersama Indonesia. Legendary band Padi Reborn and stand-up comedy routines also participated in the festivities, while Indosat Ooredoo’s regional office team participated in a poetry battle to win attractive prizes.
“Over the last 54 years, Indosat Ooredoo has come a long way to achieve many amazing things and become a key supporter of Indonesia’s digital transformation. We have expanded and improved our networks across the country. And we continue to give back to the nation and communities through our sustainable social initiatives,” said Indosat Ooredoo president director and CEO Ahmad Al-Neama.
"In all these ways, we help reshape Indonesian society for the better and turn the country into Southeast Asia’s digital powerhouse. We are proud to take on this responsibility.”
Indosat Ooredoo has continued to expand its 4G network coverage throughout the country by providing 4G/LTE services to 124 remote villages this year. The network deployment is part of the company’s commitment to supporting the government’s program to expand 4G coverage throughout Indonesia and deploy 4G/LTE services across 645 remote villages by 2022.
To date, Indosat Ooredoo BTS has reached almost 126,000 people, with more than 70,000 4G base transceiver stations.
This year, Indosat Ooredoo announced the launch of commercial 5G services in Surakarta in Central Java, Jakarta, Surabaya in East Java and Makassar in South Sulawesi. To further realize its dream of digitizing Indonesia in a 5G-enabled future, the company has revamped its partnership with leading technology companies such as Huawei, Ericsson, Nokia, Google, Facebook and Cisco.
Other sustainable corporate social responsibility (CSR) programs initiated by Indosat Ooredoo are to support the development of Indonesia's emerging digital talents.
IDCamp, for example, has benefitted more than 112,000 young Indonesians through its online coding training and certification program, including 1,000 people with disabilities. Meanwhile, SheHacks, in its second year, was able to empower more than 1,500 women through technology.
"This 54th-anniversary celebration is a crucial moment in Indosat Ooredoo’s journey. On this occasion, we would like to express our gratitude and appreciation to all customers and the people of Indonesia, business partners, regulators, shareholders and many other parties who have supported the growth of Indosat Ooredoo," Ahmad continued in his closing statement.
Ahmad also mentioned an upcoming merger as another chapter in the company’s journey to become a world-class digital telco.
"So, let’s embrace Bi54 Bangkit Bersama spirit and continue to expand our role as Indonesia’s digital driver,” he said.
In celebration of its 54th anniversary, Indosat Ooredoo also presents a special anniversary promotion through the SENSASI 150GB program with discounts of up to 40 percent, accessible from Nov. 15 to 30. Customers will also receive a Box of Happiness by making transactions at Indosat Ooredoo outlets from Nov. 20 to 30.
Online game lovers can get surprise promos and a chance to win 5,400 GB to millions of rupiah in cash by clicking im3.do/kejutanultahindosat. The company also unveiled an updated version of the myIM3 app with special anniversary gamification, Flappy Battle. Users can compete in a multiplayer game to climb the ranks from Nov. 18 until Dec. 5 to win attractive prizes.
