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Frostbitten in the coldest “winter” for fintech sectors
For once, the whole world seems to be unanimous in season with all of our concerns revolving around the chilly global economic crisis
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(Courtesy of Indosat Ooredoo Hutchison)
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or once, the whole world seems to be unanimous in season with all of our concerns revolving around the chilly global economic crisis. Especially in most tech-based industries such as e-commerce, fintech, mobile commerce, digital channels, delivery service and social media, the technology that consumers have adopted in this newly digital era are struggling financially, needing to reroute especially with their focus recentralizing on gaining more profits.
Surviving the “winter” might just be the motto for startups to keep their heads afloat. However, it is also crucial to understand that even if the industry were to focus on a smaller picture, learning about Indonesia’s consumer behavior is far from easy, especially with the ever changing and unpredictable trends.
The investment progress today has never had such an uncanny resemblance to a cinematic slow-motion.
The global economy has adapted to such effortless payments with digital banks, online loans and e-wallets, but these startup and tech-based newbies are not entirely sheltered by the vigorous winter, either. Although growth sounds promising with a broad customer base that relies heavily on non-cash payment, and it perhaps does not freeze the digital financial sectors as much as digital startups, solutions are still needed as resifting focus areas is a challenge for all.
The world will need a system that can analyze big data that is complete in generating millions of customer insights and transforming them into feasible frameworks to deliver an innovative and adaptive transition of services.
Indosat Digital Analytics (iDA) might be just the solution for fintech sectors.
Launched by Indosat Business, the fresh data-powered platform is able to supplement businesses overcoming issues in data-driven business decision-making by offering valuable insights through advanced analytics and secure data processing, ensuring that businesses are supported with sufficient qualified data supply with high relevance.
For business owners it is all about the audience and scale.
A report from Check Point Research discovered that cyber-attacks in Indonesia were 252 percent higher than the global average, making Indonesian digital financial businesses a bulls-eye for hackers. Concern erupts over monetary losses on this security issue, which can impact the company’s trustworthiness for its customers.
It is an unfortunate situation for companies when their customer base will codependently freeze with this ongoing phenomenon. Lucky for business owners, iDA has an eye for detail with its Identity Management feature, which can detect fraudulent acts, repellant to scammers’ suspicious activities, and ensure information validity provided by potential customers.
Security measures prolonging the customers’ comfort also requires building winning strategies for the right target audience with messages vibrating of the same frequency. To achieve both goals, iDA ensures its users of wide-ranging accurate datasets, covering the basic customer demography and personalized preferences of interests, globe-trotting all the way to their geospatial movement, revealing potential business locations for buying power too.
However, timing is everything.
An example can be gleaned from BFSI players, who have the ability to send promotional messages to customers who need immediate loans, or broadcasting ads to audiences who are hunting for discounts. This is done by iDA’s strategy of “Marketing Return on Investment Through Modeling,” where the Smart Digital Advertising platform strategically incorporates these data analytics to measure businesses’ effectiveness and ensure that the audience will receive a message and promotion that lands on their palms the second they need it.
With iDA, a big portion of the weight will be taken off your shoulders when battling through the Tech winter storms. By leveraging the data to understand customers’ needs and presenting innovative yet secure financial solutions, winter will defrost in spring with iDA’s easing to accurate data processing.
To learn more about iDA products, visit ida.ioh.id
This article was published in collaboration with Indosat Ooredoo Hutchison.
