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Indonesian iconic brand Gojek inspires UNIQLO T-shirt collaboration
Gojek, the renowned on-demand services technology company, has been selected by UNIQLO, the globally recognized fashion brand, as one of the Indonesian icons to be featured in its limited UTme! customized 10th anniversary in Indonesia campaign T-shirts.
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ojek, the renowned on-demand services technology company, has been selected by UNIQLO, the globally recognized fashion brand, as one of the Indonesian icons to be featured in its limited UTme! customized 10th anniversary in Indonesia campaign T-shirts. The selection of Gojek as an icon partner offers a fun opportunity for all customers, whether they are devoted Gojek loyalists or just fashion enthusiasts seeking an exclusive proudly Indonesian iconic style, to create their own exclusive T-shirts that embody the essence of Gojek's identity. But better act fast because the program ends on July 31.
Leveraging the innovative UNIQLO UTme! customized T-shirt service, customers now have the ability to personalize their apparel with six different iconic Gojek pictures, called Stamps, including the beloved characters Jo & Jek, a GoCar, and even two of the familiar quotes that have become synonymous with the Gojek app experience. This exciting collaboration raises the bar on how loyal Gojek enthusiasts can express their unwavering support for the brand, all while embracing the individuality and creativity that define both Gojek and UNIQLO.
"We are so proud to have been identified by UNIQLO as an Indonesian icon and wholeheartedly embrace this partnership. This recognition and unique customized T-shirt collaboration allow us to expand the Gojek delightful experience from the services we provide on our app to enabling customers to express themselves through what they wear. Customers who purchase their own personally custom-designed Gojek T-shirts will be making a one-of-a-kind fashion statement. I am so excited about this collaboration that I have already bought T-shirts for my friends, family, and even as souvenir gifts. This initiative truly embodies the essence of fun and further solidifies Gojek's commitment to delivering delightful experiences, anytime and anywhere," said Rama Ishwara, Gojek head of brand marketing.
The Gojek customized UTme T-shirts program will run until July 31 and is only available at the UNIQLO branch in Pondok Indah Mall 3. To make the collaboration even more appealing, a special promotion launched in celebration of UNIQLO’s 10th anniversary in Indonesia gives first-time users of the UNIQLO app a Rp 50,000 discount for purchases over Rp 500,000.
“For customers who are interested in creating their own Gojek UNIQLO custom T-shirt all they have to do is visit UNIQLO in Pondok Indah Mall 3 and approach the UTme! area at the back of the store where a counter of iPads is set up. On the iPad select whether you want to design a T-shirt or a tote bag, and then proceed to the Gojek Stamps section. Customers have complete creative control on where and how large they want to place up to four Gojek stamps. Once the customer likes their own custom design, they choose ‘purchase’ and a UNIQLO sales associate will assist in finalizing the process. Depending on how busy the counter is, printing the T-shirts can be completed as fast as 15 minutes,” added Rama.
Don't miss the chance to own a distinctive piece of fashion that showcases Gojek, an iconic representation of Indonesia's cultural and technological landscape, while simultaneously embracing your own unparalleled personalized style.
